In this session Sam Turner, Head of Digital at ClientsFirst, will discuss building client personas – fictional representations of your clients and prospects – which help you to test your entire marketing mix. We will cover:
In this session, the focus will be on cost-effective solutions and best practices when it comes to brand implementation and execution (rather than big picture strategy). Cameron Webb, a veteran brand consultant, will share key insights on effective brand toolkits and tactical execution, while David Lawrence, of Lewis Silkin, will share some of the brand execution insights from the firm’s recent brand overhaul and implementation.
As we close in on 25 May this panel session will focus more on the ‘what to do’, rather than necessarily the why, with Isla Gibson and Sonja Hart providing an update on the legislation, where firms should be up to in their GDPR journey and what final steps should be taken to reach the finish line.
What can professional services marketing learn about the future of their sector from the changes that have taken place in the music industry? What pitfalls can we avoid? What successes can we predict?
This session will equip you with the right tools and knowledge to:
In a world where robots may take over, where some firms are failing and online marketing is getting even harder, how does a professional services business sustain itself? This session will explore ‘the human vs the machine’ looking at, among other things, chatbots and AI technology.
David Gilroy will share ideas on how to sustain your brand, retain your team, up your marketing game and ultimately retain clients and acquire new ones.