23
Jan

AI: Automation: Machines: Humans: The Future Workplace

East Midlands

David Gilroy, Conscious Solutions, will share ideas on how to sustain your brand, retain your team, up your marketing game and ultimately retain clients and acquire new ones.

Some of the latest technologies in the marketplace will be considered and reviewed alongside the – as important if not more so – human aspects that the technology, perhaps, does not yet properly replicate.

24
Jan

2018: What lies ahead for professional marketers? - *FULLY BOOKED*

London
This event is now fully booked

Our Benchmark tracks changes in marketing priorities and activities. This year we specifically focus on:

  • Priorities for 2018, and what this means for investment in client development initiatives, technology and key account management.
  • How marketing leaders are responding to opportunities and threats posed by marketing automation; and
  • How the skills portfolio of the marketing team is changing, and what this means for future career development.  

The session will include a short presentation of results followed by a panel debate with Jill Warren of Bird & Bird, Samantha Bisson of Buzzacott, Jon Gibbs of Moore Stephens, and Jeremy Metson of Knight Frank.

25
Jan

2018: What lies ahead for professional marketers?

West Midlands

Our Benchmark tracks changes in marketing priorities and activities. This year we specifically focus on:

  • Priorities for 2018, and what this means for investment in client development initiatives, technology and key account management.
  • How marketing leaders are responding to opportunities and threats posed by marketing automation; and
  • How the skills portfolio of the marketing team is changing, and what this means for future career development.  
29
Jan

GDPR - SOS

Yorkshire

Your panel at this session will include representatives from:

  • The CBI – providing businesses with the influence, insight and access they need to plan ahead with confidence and grow.
  • Kudos Data Solutions – as well as being experts in data cleansing they have a preference centre which is being used by, amongst others, the Canadian and UK Governments.
  • Crimson – leading IT consultants who are Microsoft Dynamics 365 CRM solution providers.

Questions the panel will address include:

  • What are the correct consents and preferences that we need to put in place?
  • How should we manage these consents going forward?
  • How can CRM solutions assist with GDPR compliance?

But to ensure the session covers the topics on your GDPR ‘to do’ list, please let us have the burning questions you would like to put to the panel – send them to Helena Sundarajoo at PM Forum HQ by Monday 22 January 2018.

01
Feb

Developing a content marketing strategy

Scotland

Gordon White will define content and explore how to establish what is the right type for you to use. We will look at developing a strategy and a content calendar that will assist you to create timely and engaging content.

We will also examine the content journey and demonstrate how to make full use of the content you create by extending its reach, both online and offline.

Gordon will provide actual examples of content used in B2B, B2C and Third Sector organisations and help you to understand the extensive opportunities that exist to use content to get your message directly in front of relevant decision makers.

02
Feb

GDPR: How to use the remaining time to prepare effectively for 25th May

Ireland

In this brief presentation, Hugh Jones from Sytorus will provide some recommendations, based on extensive experience supporting clients through this challenge:

  • Revision of policies
  • Introduction of appropriate protocols
  • Re-evaluation of data quality (with particular reference to marketing consent)
  • Implementation of appropriate solutions which will satisfy the upgraded GDPR obligations.
08
Feb

GDPR – everything you ever wanted to ask

South West

With so much talk about GDPR and different emails arriving on the subject every week, how do you cut through to know what it means to you? We have invited three specialists with a variety of expertise to come and answer some of the common questions and tell you the things you didn’t even know you needed to be thinking about…

This panel session offers a unique opportunity to get both a practical and a compliance answer to your critical questions. Whether you are from a larger firm and want to understand how new data strategies will impact your role, or you’re in a smaller business who needs advice about implementation, then this is the event for you with key questions answered and myths debunked.