Wednesday 13 June 2018, Birmingham

New technology. New channels. New marketing and business development methods. Increasing sophistication and specialisation. Bigger marketing and business development teams.

Whilst juggling all these new things in an increasingly accelerating and pressured environment – how can we step back, think and be more strategic?

This session provided a fast introduction to strategic marketing approaches. Big picture stuff. With tips on how to introduce a more strategic approach to fee-earners no matter what you are doing.

Delegate experiences and questions ensured the session was interactive.

Our speaker, Kim Tasso, covered the following:

  • Marketing fundamentals quiz – Review of the value of key marketing and business development concepts
  • The strategic approach, the marketing mix and matrix management
  • How the marketing audit and marketing plans help you to help fee-earners
  • Integrating strategic marketing initiatives – bringing marketing, selling and relationship management together
  • Measuring marketing effectiveness and goal setting