Articles from the current issue:

Case study Member only

With legal IPOs beginning to build momentum, Kristina Oliver outlines the steps marketing teams should take in the run-up to listing.

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Sep
2018
Global Village Member only

Appointments, promotions and departures.

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How to ... Member only

Client on-boarding may seem daunting, but not every situation calls for a full bells and whistles approach. The main thing, according to Rippan Vig, is to have some structure around managing client relationships.

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Insight

For standalone marketers or those working in a small team, Helen Burness offers a framework and, even more importantly, reassurance.

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Leader

Instead of – or in addition to – living in the information age, we now appear to be inhabiting the disinformation age.

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Management focus Member only

Whether pitching to a potential client or trying to win the support of an internal stakeholder, Deborah Ogden knows that effective communication skills are paramount to making an impact.

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Marketing basics Member only

Ben Hollom discusses how to write effective and engaging content that aligns and supports your digital marketing strategy.

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Sep
2018
Network Member only

Why is returning to work after a baby so daunting?

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Opinion Member only

Although a fan and proponent of fixed fees, Richard Burcher believes that there is a level of misunderstanding from both sides of the table which needs to be addressed.

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Practice profile

International law firm Simmons & Simmons is streamlining and developing its marketing strategy. Senior partner Colin Passmore and experienced marketers Eddie Bowman and Owen Williams talk to Neasa MacErlean.

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Research report Member only

Is it just about doing the basics really well or can you use it to truly differentiate your offer? Graham Archbold gives not only his own opinion but also that of a number of clients. Added value? You bet.

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Review Member only

Review of the new book by Heidi Taylor.

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Viewpoint Member only

Heather Donald looks at how sport can help you achieve your business ambitions.

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Sep
2018
lcarus reboot Member only

For reasons not immediately apparent, I have been co-opted onto the firm’s graduate recruitment committee.

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